Intelligence Alert & Competitors Monitor
We offer an email alert service to monitor the web and keep informed on competitors or products. You will be "kept-up-to-speed" on news and opinions from around the world in your chosen topics. This is a service you "must have" to demonstrate professional awareness in your chosen topics. It is one of the first intelligence tool available online.
As more non-blog, non-mainstream content becomes available on the web, services like this will also have a role.
The Basic Principles of Competitive Intelligence
No business is an island. For success, the business will need to deal with customers, suppliers, employees, and others. In almost all cases there will also be other organizations offering similar products to similar customers. These other organizations are competitors. And their objective is the same - to grow, make money and succeed. Effectively, the businesses are at war - fighting to gain the same resource and territory: the customer. And like in war, it is necessary to understand the enemy:
* how he thinks;
* what his strengths are;
* what his weaknesses are;
* where he is vulnerable;
* where he can be attacked;
* where the risk of attack is too great....
and so on. And like in war, the competitor will have secrets that can be the difference between profit and loss, expansion or bankruptcy for the business. Identifying these secrets is thus crucial for business survival. But all this is not new...
Why monitor competitors?
By knowing our Competitors we may be able to
- predict their next moves,
- exploit their weaknesses
- and undermine their strengths.
Customer's usually know the differences between companies - their good points and bad points. They know that company A is cheaper than company B and that company C has a better after-sales service. For a business to operate in a market and not know the same, and more, is tantamount to giving up the battle without even starting.
As Frederick the Great said:
It is pardonable to be defeated, but never to be surprised
Wordsfinder Intelligent Alert Tool
Competitor Alerts are triggered on every Page Rank update and every time visitors are bookmarking your competitors.
You should know if suddenly your enemies have improved their google page rank, which implies more Google traffic for them and less for you.
Countering Competitor actions
Having identified what competitors are doing, battle can be entered. Sometimes the battle will be vicious - especially when two competitors have been slogging it out for years. (Pepsi vs. Coca Cola; Procter & Gamble vs. Unilever). Various military strategies have been used to describe different approaches to beating competitors - flanking strategies, encirclement and siege strategies, frontal attacks and even guerrilla marketing tactics. However it should always be conducted within the law. Although it is tempting to use underhand ways of gaining an advantage, certain activities may result in a prison sentence as well as extremely damaging publicity, loss of goodwill and loss of revenue.
Try our DEMO: Alert tool
Subscription
Wordsfinder Alert Tool is the most advanced Intelligence Research tool available and you can subscribe from just £39.99 per month.The service includes an unlimited number of keywords and 20 websites to monitor.
Buy it now and you can start immediately.
You can try the Wordsfinder Alert Tool with a 14-day money back guarantee.
Subscribe for 1 month
Subscribe for 3 months and get the 4th for free
Subscribe for 10 months and get the 3 months for free
