Keyword Research Blog

Buon giorno!

Well, it's the moment you've all been waiting for. Or at least those in the amazing land of Italy have been waiting for...

Orchid Box Italia is live and in business. We're already quite possibly the most multi-national office in the world (we've lost track of where everyone is from!) but thanks to our multiplicitous links in the land of Pizzas, Pasta and SEO (that's Italian for SEO) we now have a fresh side to Orchid Box, with the normal SEO, PPC and web development services on offer for Italian companies or Italian-speaking sites. You can find the Orchid Box Italia site here, with a flash new front page for your perusal.

So aziende al top (climb to the top) of Google.it with Orchid Box and enjoy our services in a new language, but no loss of our hard-working mentality!

In particular the SEO Napoli will be the first SEO company to cover the South of Italy. 

Understanding your market is as vital a part of SEO as any link building, page rank or Google ads. If you don’t know who your site is aiming at then how can you ever hope to target them with the right keywords in the right places. Some sites are better suited to facebook advertising, some Google, some none at all. Where are your users coming from? For example, “American Panel” may work for one site in America but maybe not so in the UK or Swaziland, to name but two of the many countries it may not work for!

That’s why Online Market Research is essential to any website and their web presence – understanding your audience through carefully worded surveys or polls can be hugely useful for gauging the target market. B2B Market Research can also be hugely useful, as can a short PPC test or an offline survey. There’s so many facets to researching before your site goes live, you shouldn’t miss out – you might be cutting out a huge slice of your profits.

we have found our comment boxes full of www.olshoe.com links to different section of the site.

Google usually punish site like http://www.olshoe.com as they boombard the web with their spammy and unrelated links. 

http://www.olshoe.com might sell great shoes but it should use more ethical SEO tactics to do that !

The pagerank crawler has a simple and professional interface which on the face of it is very easy to use and understand, and it’s even easier to use. Just by typing in the homepage of your site and choosing the number of links you can get a wealth of information that is gold dust to SEOs and webmasters alike. You can also specify a filter for the URL, so if you want to get details from a certain area of your site (for example the “books” section or “forums”) you can add the extra filter to root those specific pages out.

The SEO crawler spiders the most important pages of your site first, then crawls deeper into the recesses of your site, and before you know it the results are there. Initially the most obvious, and sometimes most useful, numbers are the Google pageranks of your pages. With these you can determine if your navigation is working as it should and whether the pagerank is diluting too much between your frontpage and the next links (if your homepage has PR6 and a page linked from it has no PR then something is up!). This tool is the only of its type that will give you these multiple page ranks in one go. Additional to this is a table containing other such useful info as the number of internal and external of links, page loading times, sizes – all hugely useful for SEOs and webmasters in diagnosing their sites.

There is a further wealth of information looking at the links within these pages below this table, where amongst other things you can check your 301 redirects and see if there are any rogue 404s on the site.

All in all the Pagerank crawler is a hugely useful tool for even the most casual of website owners, and for no price at all you can solve so many problems on your site without typing in more than your homepage address. And it’s all for free – you won’t have to worry about SEO again!

Orchid Box are an expert SEO Agency London, specialising in SEO tools and cutting edge SEO and PPC management.

There are no shortage of ways of ways to make money on the web nowadays. Legal, illegal, beg, stealing and borrowing – people just want to see cash in their pocket. Not all of us, however are looking for a quick fix or bridging loan that might gain us a bit of quick revenue. That’s why long term SEO strategies are so important.

No-one can suddenly get their site to no. 1 in the Google rankings with a quick change, not least because that is exactly what Google don’t want. Building a site and a service that people actually want to engage with is absolutely essential for any website today, whether it be promoting a well established product or spreading awareness of a completely new brand. In today’s world of instant results and impatient employers, people expect success to quickly. Look at football – how long do football managers last before they’re lobbed in the gutter?

Long term strategies and patience are essential characteristics of SEO experts, as is an appreciation of the short term – you’ve got to be able to look at the big picture and then analyse the little details within (hence why SEOs love graphs!). But it’s important for clients too – a watched kettle never boils; don’t expect your SEO agency to wield instant results, but watch for the subtle nuances in your progress and expect the wider picture to be positive even if there are blips on the upwards gradient every now and again!

Every now and again, you need to check how your Adwrods AdGroups are performing on Google Analytics. So far, I struggled to find a way for white a long time and according to some blogs it was impossible to do.

Just by chance, while I was creating a custom keyword report on https://www.google.com/analytics/reporting/custom_reports_overview I have found that after adding your keyword as main dimension you can add adgroups as sub dimensions.

Hence every keyword is grouped by Adgroups. If you now look for a particular keyword you get all the Adgroups where the keyword is found and you can click on a group to find belongs to. 

A good place to get more information on Google Analytics:

After Webmaster Tools team has released an API for Webmaster Tools, we are working to implement some easy to use PHP 4 and 5 classes and functions to handle the API.

Currently Google provides support only in Java.

If you want to help please get in touch.  

After going to the Future of Web Apps (FOWA), I have taken a very important decision. I am going to open my tools and make them publicly available. In return, I am asking you some help to build better, faster and smarter tools.

Google Analytics does a great job to analyze web traffic once visitors have landed to your site, however it doesn’t tell you anything about your competitors and how well they are doing. It says nothing about your page rank, nor suggests you better and more effective keywords or tracks your online presence.

Sorry to break this news to you, you stand no chance in improving your Google score if you just use an analytic tool! This is why many companies hire SEO agencies to have a hassle-free life.

I am not aware of any SEO companies or professionals that have opened their secret and black magic tools to the world. I believe most of the SEO agencies around, especially in the UK, have developed some in-house tools that allow them to charge clients a large amount of money for the usage of these tools. Most of the time, these SEO marketers have very little knowledge of the Search Engine market.

As I come from a technical background and naturally brought into Search Engine Optimization, as I wanted my sites to score higher on Google, I have developed and scoped tools to help me to do my job more efficiently and effectively. Most of the tools have been developed with the help of some fellow developers and have been inspired by understanding and great clients.

I am not kidding, drop me an email and I will be happy to zip my function.php file and send it to you.

APT will mainly serve display advertising, or ads placed on the websites of publishers who have previously joined the program and will earn from renting their space, much like the Google AdWords/Adsense platform: but, in addition, APT also features its own ad network linking publishers and advertisers directly, as well as an ad marketplace where advertisement space can be bought and sold to the best bidder.

Yahoo also hopes the new platform will help the ailing newspaper industry, by transforming poorly performing remnant advertising into higher performing revenue streams. "We touch more users around the world than any publisher could dream to do," says John Slade, Yahoo's Vice President of Product Management. "The new product hopes to help publishers garner more revenue for their ad placements by offering more targeted audiences."

You can decide for yourself by visiting the APT web site.

We hope APT prices would be less prices than Adwords.

If you are a book publisher or if you have written an ebook, like many SEO or Marketing expert, you can now benefit of the new Google Book Partner program.

https://books.google.com/partner/

The tool helps users discover your books by matching the content in your books with user searches.

Google Book Search connects your books with the users who are most interested in buying them.

Furthermore, google promise new ways of buying and accessing your books coming soon, let's watch the space.

Forget about the dmoz directory and submit your content directly to google.

http://www.google.co.uk/addurl/?continue=addurl

Please note that only the top-level page from a host is necessary; you do not need to submit each individual page.

One of the biggest mistakes SEO make is submitting their site to directories too soon. There is an excitement and urgency associated with getting your site out there for the world to see, that is understandable, but it simply doesn't work.

The solution is understanding the expectations these directories have when it comes to submissions. Once you understand how to submit correctly, you can obtain the best directory listings in the least amount of time possible.

Watch out this space for more tips on submission to Google and other search engines.

What is duplicate content?

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Most of the time when we see this, it's unintentional or at least not malicious in origin: forums that generate both regular and stripped-down mobile-targeted pages, store items shown (and -- worse yet -- linked) via multiple distinct URLs, and so on. In some cases, content is duplicated across domains in an attempt to manipulate search engine rankings or garner more traffic via popular or long-tail queries.

Duplicate content is not an issue any more !

According to Google, duplicate content on a site is "not grounds for action (penalties) on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results." That’s a very clear statement. Since most SEOs are of the white hat variety, Google has made their position on duplicate content clear and outlined some best practices to clear up any issues.

Non-malicious duplication is quite common as many CMSs don't handle URL construction and organization very well by default. When Google identifies duplicate content, it is because variations appear in URL parameters (as provided in the example above.) When duplicate content happens, the URLs in question are grouped into a "cluster." From there, Google selects the one URL that best represents the cluster from that group, and then consolidates properties of the URLs in the cluster (such as link popularity) to the representative URL.

If you do spot a case that's particularly frustrating, you are welcome to file a DMCA request to claim ownership of the content and let google deal with it.

Google's advice?

Use sitemaps. If you want to tell Google which URL should appear in the SERPs, simply make the necessary modifications by including that preferred URL in your general sitemap. Should Google be unable to consolidate all of the duplicate pages, page strength might be diluted and your ranking may sink.

We’ve gathered 20+ sites that will help you with getting your press release out in the world for free.

24-7PressRelease.com - Free release distribution with ad-support

1888PressRelease.com - Free distribution, paid services gives you better placement and permanent archiving.

ClickPress.com - Distributs to sites like Google News and Topix.net, Gold level will also get you to sites like LexisNexis.

EcommWire.com - Focuses on ecommerece and requires you include an image, 3 keywords and links.

Express-Press-Release.com - Free distribution company with offices in 12 states.

Free-Press-Release.com - Easy press release distribution for free, more features for paid accounts.

Free-Press-Release-Center.info - Distributes your release, offers a web page with one keyword link to your site. Pro upgrade will give you three links, permanent archiving and more.

I-Newswire.com - Allows for free distribution to sites and search engines, premium membership differs only slightly in adding in graphics.

NewswireToday.com - All the usual free distribution tools, premium service includes logo, product picture and more.

PR.com - Not only will they distribute your press releases, but you can also set up a full company profile.

PR9.net - Ad supported press distribution site.

PR-Inside.com - European-based free press release distribution site.

PRBuzz.com - Completely free distribution to search engines, news sites, and blogs.

PRCompass.com - Distribute your press release with a free or paid version, others can vote it up ala Digg style.

PRUrgent.com - Not only distributes your release, but attempts to teach you how to write one, and even offers downloadbale samples for you to work with.

Press-Base.com - Submit your release for free and get on their front page and the category of your choice.

PressAbout.com - A free press release service formatted as a blog.

PressMethod.com - Free press release distribution no matter what, but extra services based on the size of your contribution.

PRLeap.com - Free distribution to search engines, newswires, and RSS feeds. Fee based bumps get you better placement.

PRLog.org - Free distribution to Google News and other other search engines.

TheOpenPress.com - Gives free distribution for plain formatted releases, fees for HTML-coded releases.

We are working on a tool to submitt your PR to all the sites ! It would be another free tool. Get in touch to find out more.